Imogene + Willie

United States · Retail

Imogene + Willie is a premium denim and casualwear brand founded in 2009 by Matt and Carrie Eddmenson in Nashville, Tennessee. The brand is named after the founders' grandparents and focuses on heritage craftsmanship, durability, and timeless design. Imogene + Willie is dedicated to creating high-quality, American-made garments that emphasize sustainability and community-building. The company specializes in raw and selvedge denim jeans, offering signature fits like the "Imogene" for women and the "Willie" for men, along with jackets, shirts, and workwear-inspired apparel. All products are made in the USA, with denim cut and sewn in Los Angeles. The flagship store, located in a converted Nashville service station, serves as a retail, workshop, and community space, with an additional presence in Austin, Texas. Imogene + Willie targets consumers who value ethically produced, durable apparel and appeals to denim enthusiasts and advocates of slow fashion. The brand's commitment to craftsmanship and storytelling has fostered a loyal following, reflecting its core values of authenticity, quality, and longevity.