Have you ever gone to buy something online just to get stopped by a spin-the-wheel pop-up that demands your email and phone number in exchange for 10 percent off? Or had a cashier push a store-branded credit card on you when you already have one?It doesn’t feel like loyalty when a brand doesn’t even know who you are.And yet, loyalty is growing more important than ever, as commerce becomes increasingly mediated by AI.That’s why IDEO’s Diana 周游 Tobey sat down with Sarah Ganzenmuller and Regan Jayn ...

Ideo

How do you reach 34 million people at the last mile of financial services? Over 1.3 billion people worldwide in low-income and rural areas are excluded from formal financial services, including savings and credit, making it harder for them to move out of poverty.To address this gap, The Gates Foundation partnered with IDEO on Last Mile Money to expand access to digital financial services even in the most remote areas of the world.The impact?Working with 70+ global partners—including Google, Unil ...

Ideo

Personal care is one of the most profitable markets in Peru—and difficult to break into.For years, the country’s hair care category was dominated by multinational beauty giants such as P&G, Unilever, and L’Oréal.Alicorp, headquartered in Peru and one of the largest CPGs in Latin America, had struggled to break into the highly competitive and lucrative personal care market.But after a transformational multi-year collaboration with IDEO, Alicorp went up against the giants again.This time, it won.T ...

Ideo