Xarxa Audiovisual Local (XAL)

Spain · Media Production

La Xarxa is a dynamic organization dedicated to promoting local Catalan media and sustainable tourism initiatives. It operates as a content hub that integrates local Catalan radio and TV broadcasters, enhancing their collective presence and service offerings. Originally a radio channel, La Xarxa has transformed into a comprehensive platform that provides branding, corporate identity, and communication services for these broadcasters. In addition to its media services, La Xarxa champions sustainable tourism through the Aethnic project. This initiative focuses on responsible tourism experiences co-created with local cultural and associative groups, aligning with the United Nations Sustainable Development Goals. The Aethnic platform serves as a digital marketplace for tourism experiences that highlight local products, food, and cultural proposals, promoting tourism that benefits local communities and respects the environment. La Xarxa collaborates with local governments, tourism boards, and social economy entities to expand its impact across Catalonia.