Grupo Elektra

Mexico · Financial Services

Grupo Elektra is a prominent Mexican corporation specializing in financial services and retail, operating throughout Latin America and the U.S. Founded in 1950 by Hugo Salinas Price, it is part of Grupo Salinas and focuses on serving middle- and low-income customers with integrated solutions. The company has over 7,000 contact points across Mexico, Guatemala, Honduras, Panama, Peru, and the U.S., and reported a 9% year-over-year growth as of September 2024. Grupo Elektra offers a range of financial services, including consumer credit, loans, savings accounts, insurance, and retirement planning through its subsidiaries like Banco Azteca and Seguros Azteca. It also provides retail services such as electronics, home goods, and in-store financing. The company targets middle- and low-income households, emphasizing accessibility through small-format stores and microloans, and aims to create a comprehensive ecosystem that combines retail and financial services to better serve underbanked populations.