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Baymard Institute

Baymard Institute

Denmark · Research

Education

Information Technology & Services

Research

Baymard Institute is a research company based in Denmark, founded in 2009, that focuses on enhancing e-commerce user experience (UX). It provides data-driven insights to optimize online shopping for over 29,000 brands in more than 80 countries, including a significant number of Fortune 500 e-commerce companies. The company specializes in large-scale UX research, employing a team of 11 to 50 staff members, including UX researchers and analysts. Baymard conducts extensive usability testing and benchmarking, accumulating over 150,000 hours of research. Its offerings include a comprehensive UX research database with over 700 guidelines and 200,000 annotated design examples, expert-led UX audits, AI-powered tools for instant analysis, benchmarking services, and training courses on e-commerce UX best practices. Baymard's unique combination of manual audits and AI-driven analytics sets it apart in the industry, making it a valuable resource for e-commerce brands and agencies seeking to improve their online user experiences.

Company Insights
Company Overview

2009

Founded

Research

Industry

Denmark

Location

22,442

Ranking

73 employees

Size

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