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Altra Running, A VF Company

Altra Running, A VF Company

United States · Retail

Retail

Altra Running is an American company that designs and sells athletic shoes, focusing on a natural running experience. Founded by Golden Harper in 2011, the company emerged from a running store in Orem, Utah, where Harper developed the "Zero Drop" design. This innovative approach allows for a more natural footfall by minimizing heel cushioning, promoting a low-impact running technique. Altra is known for its unique features, including the Zero Drop platform and FootShape toe box, which cater to both trail and road runners. The company offers a variety of shoes that provide cushioning while maintaining a natural stride. In addition to running shoes, Altra has expanded its product line to include casual footwear. The brand has built a loyal following among runners and is available through over 1,500 retailers, including major outdoor recreation stores. Altra also engages in marketing activities, such as sponsoring running events and fostering a community around the brand.

Company Insights
Company Overview

2009

Founded

Retail

Industry

United States

Location

1,528,216

Ranking

300 employees

Size

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