Firsthand

United States · Information Technology & Services

Firsthand is an AI-driven technology company that specializes in conversational marketing and content distribution solutions for brands and publishers. Founded in 2023 by industry veterans Jonathan Heller, Michael Rubenstein, and Wei Wei, the company focuses on enabling personalized consumer interactions through generative AI while ensuring data and content control. The Firsthand platform allows brands and publishers to deploy AI agents for real-time consumer engagement. It emphasizes rights-controlled data usage and contextual distribution, enabling clients to maintain ownership of their content while reaching consumers across various platforms. Key offerings include Lakebed, which provides AI rights management and knowledge asset protection, and generative marketing agents that facilitate personalized 1:1 conversations with consumers. Firsthand's leadership team brings extensive experience from notable companies in the digital advertising space, enhancing its expertise in programmatic advertising and ad-tech infrastructure.