ASKET

Sweden · Apparel & Fashion

Asket is a Stockholm-based fashion brand founded in 2015 by Jakob Dworsky and August Bard Bringéus. The company aims to combat fast fashion by offering timeless, high-quality essentials that prioritize longevity, transparency, and responsible production. Asket operates with a mission to "slow down fashion," featuring a permanent collection of garments that avoids seasonal trends. The brand offers a limited range of wardrobe staples, including T-shirts, shirts, sweaters, trousers, and outerwear. Asket has developed a unique 15-size system to accommodate diverse body types and exclusively uses natural fibers like organic cotton, merino wool, and linen sourced from European mills. In 2021, the brand expanded into womenswear, applying its commitment to a permanent collection approach. Asket emphasizes full supply-chain transparency, providing detailed "Impact Receipts" that trace each garment's journey and environmental impact. The company sells directly to consumers online, ensuring price transparency and reducing retail markup. It also encourages garment longevity through care instructions and repair support, appealing to sustainability-conscious consumers who value quality and ethical production.