Pepsi launches sugar-free strawberry milkshake flavor

Pepsi launches sugar-free strawberry milkshake flavor in China, targeting young urban consumers with a unique taste and pink appearance.

Fiber trend takes over food industry marketing

Fiber is becoming a major marketing trend in the food industry, with companies like Raisin Bran, Pepsi, Coca-Cola, and McDonald's emphasizing fiber content in their products and advertising.

Pepsi launches global football culture platform

Pepsi launches Pepsi Football Nation, a global platform celebrating football culture beyond the 90-minute game, integrating partnerships and fan experiences across digital, social, retail, and live brand activations.