Rado Watch Co. Ltd.

Switzerland · Luxury Goods & Jewelry

Rado Watch Co. Ltd. is a luxury Swiss watch brand with a history that dates back to 1917. Originally founded as Schlup & Co. by three brothers in Lengnau, Switzerland, the company launched the Rado brand in 1950, evolving from a movement manufacturer to a full-fledged watchmaker. Rado is celebrated for its innovative use of materials, particularly high-tech ceramics and hard metals, earning it the title "Master of Materials." The brand is known for iconic collections such as the DiaStar, which was the world's first scratch-proof watch, and the Captain Cook dive watch. Rado watches combine durability, style, and Swiss craftsmanship, appealing to discerning watch enthusiasts and luxury consumers. The company emphasizes a philosophy of innovation and design excellence, targeting customers who appreciate technologically advanced timepieces that stand out in the luxury market.