Asahi Brewery Co.ltd.

Japan · Food & Beverages

Our focus is to further cultivate our mainstay Asahi Super Dry brand. In addition to ongoing campaigns to improve the quality of draft beer in restaurants and the freshness of products in stores, we will enact a variety of sales promotion measures throughout the year in the home-consumption market. With these continued advertising and sales floor programs, we hope to share knowledge of the delicious flavor and beverage value of Asahi Super Dry with the public. Furthermore, we plan to extend nationwide social contribution activities promoted previously only in certain regions of Japan through sales of Asahi Super Dry. Environmental protection and contribution to communities are key themes for these programs. By working with customers to contribute socially through our products, we are proposing to customers a new value for Asahi Super Dry as a beverage.