We’re honoured to partner with The Estée Lauder Companies Inc. as their first-ever Global Media Partner – marking a key milestone in their One ELC transformation: a unified operating model designed to deliver faster, more agile and more impactful execution worldwide. In the words of Aude Gandon, Chief Digital & Marketing Officer at ELC:“Our decision to appoint WPP as our global agency is about accelerating our transformation, and it is rooted in three distinct strengths WPP brings to the table. ...

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Our pioneering agentic marketing platform WPP Open brings together all of our capabilities into one integrated, end-to-end ecosystem. Our recent work for Google perfectly demonstrates the power of WPP Open: using Google Pixel, WPP Open and AI personas, we analysed millennial conversations across social media to uncover a shift toward romanticising everyday life and reframing mundane moments as cinematic. Guided by this insight, our brand agent recommended Pixel’s Camera Coach feature to help use ...

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Under CEO Cindy Rose OBE, WPP is building momentum – winning iconic clients, sharpening our proposition and showing up with a new kind of energy in the pitch room.According to COMvergence, WPP Media is the top-performing network among the leading global groups so far this year – with $1.2B in new client wins and $520M in retained billings (figures provisional and subject to revision).From outcome-based partnerships to a unified “win together” approach, we’re focused on delivering results that ma ...

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