Simpler to work with. Built to win. That's the promise behind our new practices – flexible, market-driven teams that connect specialist expertise across WPP. This week, we're launching WPP's Commerce Practice. Led by Brent Taylor, it brings together world-class commerce talent from across our agencies into one connected community – while keeping expertise rooted in agencies and operating units where craft thrives. Clients like Unilever are already seeing the results: stronger retailer partnershi ...

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📣 A new frontier for marketing intelligence WPP is one of the first media and marketing services companies to integrate Google Earth AI into WPP Open, our pioneering agentic marketing platform – bringing planetary‑scale geospatial insights directly into how brands connect with customers. This breakthrough extends our partnership with Google Cloud, combining digital signals with real‑world dynamics – from weather and traffic to population movement – to enable hyper‑local, predictive marketing th ...

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Let’s get down to new business. WPP kicked off 2026 in winning form – ranked #1 in Q1 new business, according to JPMorgan's Q1 2026 New Business Review estimates. Topping the ranking for the second quarter in a row, this momentum reflects the brilliance of our teams and their ability to deliver creative, high-impact solutions for clients across markets. As CEO Cindy Rose says:"These results are a testament to our talent and our obsession with client success. A warm welcome to our new clients – w ...

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