K-Way

Italy · Apparel & Fashion

K-Way is a global fashion brand founded in 1965 by Léon Claude Duhamel in Paris. It is known for its lightweight, waterproof nylon jackets that can be packed into portable pouches. Originally designed for practicality, K-Way gained popularity among schoolchildren and outdoor enthusiasts. After facing challenges, including a factory fire in the 1970s, the brand was revitalized under new ownership by BasicNet Group in 1993, blending technical performance with urban style. K-Way's core product is its packable waterproof jackets, which provide protection against wind and rain. The brand has expanded its offerings to include windbreakers, vests, and accessories, often collaborating with designers like Marc Jacobs. K-Way operates flagship stores and participates in major fashion exhibitions, while also providing direct sales through e-commerce channels. The brand appeals to contemporary urban consumers and fashion-forward audiences, emphasizing its heritage and innovative designs.