Missha is one of the world’s leading creators of high quality and affordable K-beauty products and trends. Inspired by the educated consumer, Missha strives to empower the modern-day beauty enthusiast by spreading the knowledge of K-beauty trends through innovative, effective, and affordable cosmetic products. Missha is constantly striving to meet the needs of the global customer and to provide the utmost satisfaction. Follow us on social media! IG: @misshaus FB: @misshaus Twitter: @misshaus Pinterest: @misshaus Missha US Inc. is a subsidiary of Able C&C US Inc. Sister brands include A’pieu, MeFactory, Merzy, Honesi, Sengdo, Bodyholic, Cellapy, and Lapothicell. Website: www.missha.net (Global Site) www.misshaus.com (US Site)
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Missha Celebrates 20 Years in Japan
Chief Executive Officer
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How MISSHA's international expansion compares to its competitors
MISSHAYouBars show relative size across the companies compared.
5 metrics| Company | Markets | New markets | Momentum | Activity | Expansion score |
|---|---|---|---|---|---|
 MISSHAYou | 1 | 0 | +100% | 1 | 55 |
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56 technologies detected across the stack.
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1 mention in the last 90 days.
Able C&C's Missha brand marks 20 years in Japan with 103% sales growth during Amazon Prime Day, driven by base makeup products and localized innovations.
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Quick answers about MISSHA's business, markets, and growth signals.
“We reach accounts the week they land in-market — not the quarter after.”
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