Backbase built the AI-native Banking OS - the operating system that turns fragmented banking operations into a Unified Frontline. Customers, employees, and AI agents work as one across digital channels, front-office, and operations. 120+ leading banks run on Backbase across Retail, SMB & Commercial, Private Banking, and Wealth Management. Backbase was founded in 2003 by Jouk Pleiter and is headquartered in Amsterdam, with teams across North America, Europe, the Middle East, Asia-Pacific, Africa and Latin America.
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The order this company entered each market — oldest to newest
There’s a big problem in banking. The frontline doesn't run on banks' systems. It runs on 40 to 50 disconnected platforms, stitched together by manual work that no dashboard captures and no budget line admits to.A customer service rep sits at a desk with three physical screens and 10 to 15 applications open just to service one customer. That's the fragmented frontline, and it's expensive and ineffective.Last week at 11:FS After Dark in London, we announced the new operating model for banks: the ...
There’s a big problem in banking. The frontline doesn't run on banks' systems. It runs on 40 to 50 disconnected platforms, stitched together by manual work that no dashboard captures and no budget line admits to.A customer service rep sits at a desk with three physical screens and 10 to 15 applications open just to service one customer. That's the fragmented frontline, and it's expensive and ineffective.Last week at 11:FS After Dark in London, we announced the new operating model for banks: the ...
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How Backbase's international expansion compares to its competitors
Bars show relative size across the companies compared.
5 metrics| Company | Markets | New markets | Momentum | Activity | Expansion score |
|---|---|---|---|---|---|
BackbaseYou | 19 | 0 | -45% | 10.4k | 43 |
Scaling fast — 37 roles opened in the last 90 days, up 170% vs the prior period. Engineering-led and concentrated in Netherlands.
Amsterdam, North Holland, Netherlands · yesterday
Talent Acquisition Ops & AI Enablement Manager
Hyderabad, Telangana, India · yesterday
Engineering Manager
Hyderabad, Telangana, India · yesterday
Engineering Manager
58 technologies detected across the stack.
1,335 active campaigns across 145 markets.
1 mention in the last 90 days.
Banking operating system provider Backbase acquired AI firm Kasisto to advance agentic banking, integrating Kasisto's AI platform and financial services intelligence into Backbase's Banking OS.
Backbase and VASS collaborate to modernize wealth management and corporate banking services, targeting financial institutions with outdated infrastructure in underserved markets.
Jet Bank partners with Backbase to launch Albania's first digital-only bank, offering mobile-first banking solutions with advanced AI technology.
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Quick answers about Backbase's business, markets, and growth signals.
“We reach accounts the week they land in-market — not the quarter after.”
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