Telum Media

We asked 10,000+ journalists what makes them open a pitch and what makes them skip or delete it. It came down to one core principle: "Understand what I cover." Pushing for volume feels productive, but relevance is what earns the reply. In our new webinar series, we turn the full survey findings into practical steps your PR team can use to get pitches opened, read, and covered in 2026. Sign up here: We asked 10,000+ journalists what makes them open a pitch and what makes them skip or delete it. I ...

When reporting on campaign success, do your reports lead with reach or relevance? For a long time, PR has been encouraged to think bigger: bigger media lists, more sends, more potential impressions. But more outreach does not automatically mean better outcomes. In fact, pushing for sheer volume can mean landing in more inboxes where pitches are skipped, deleted or simply have little connection to what that journalist actually covers. Telum Media analysed more than 10,000 Journalist Interest Surv ...