pubrio
BetterUp logo

BetterUp

Privately Held
+1
betterup.com
Professional Training And Coaching2,800+ employeesFounded 2002🇺🇸 United States

At BetterUp, we’re bringing the power of human transformation to individuals and workforces everywhere. Our mission? To help people everywhere pursue their lives with greater clarity, purpose, and passion. The BetterUp experience brings together world-class coaching, AI technology, and behavioral science experts to deliver change at scale — improving personal and organizational resilience, adaptability, well-being, and productivity. The results? Individual transformation meets organizational growth. Our proven effectiveness creates positive change for your business and your people. Using our proprietary algorithm and research, we create hyper-personalized experiences that motivate and inspire your people. Watch your organization transform with real-time data analytics and unparalleled human insights that create critical awareness into your workforce and demonstrate measurable results across 25 key leadership dimensions. Our platform is transformative. So is our employee experience. Here's what our employees say based on a survey issued by the Great Place to Work Institute: 90% say it's a great place to work. 97% willingly give extra to get the job done. 96% are proud of our community impact. 96% are proud to say they work at BetterUp. BetterUp is a FORTUNE Best Workplace in Tech, Best Workplace for Millennials, Best Workplace for Women and more. We've been featured on Inc.'s Best Workplaces list, the FORTUNE Impact 20, Inc. 5000, TechNational Top 100 Companies to Work For, Built In Best Places to Work, Kudos Best Culture Award, Digiday WorkLife50 List, PEOPLE Magazine Companies That Care, Military Friendly Employer List and Fast Company Best Workplaces for Innovators. Interested in joining our team? See open positions: https://www.betterup.com/about-us/careers

Founded
2002
Employees
2,800+
Industry
Professional Training And Coaching
Company type
Privately Held
Headquarters
🇺🇸Austin, Texas (+2)
Specialties
Information Technology & ServicesProfessional Training & CoachingHuman ResourcesProfessional Training And Coaching
1 / 2
Active markets
United Kingdom · Netherlands
0
New markets
Low
Confidence
mostly early signals
+200%
Momentum
vs prior period
33 / 100
Expansion Score
Developing
Stages1Exploring1Investing
24 signals · Last 90 days

Global expansion

Live
United KingdomNetherlands
Stages
ExploringInvestingLandingOperating

Activity pulse

New Hiring activity — 1 fresh signal just appeared.

Last 90 days
Hiring
1New
Hiring
Marketing & PR
27↑ +70%
Advertising
Product & Tech
0
No activity
+2more categoriesLocked
3 of 5 shown

Market entry timeline

The order this company entered each market — oldest to newest

1
🇳🇱Netherlands1st market entered · 2025Advancing
Exploring
2 signalsExploring stage
2
🇬🇧United Kingdom2nd market entered · 2025Advancing
Investing
27 signalsInvesting stage
Current stageInvestingCommitting resources
Confidence40%Low
Tracking since2025first signal

Recent signals

Hiring🇬🇧 United Kingdom3w ago

Vice President, Key Accounts EMEA

Advertising🇨🇭 Switzerland3w ago

Daily leadership discipline beats annual training

Sign up to see the full signal feed

Good to know

Frequently Asked Questions Regarding BetterUp

Quick answers about BetterUp's business, markets, and growth signals.

At BetterUp, we’re bringing the power of human transformation to individuals and workforces everywhere. Our mission? To help people everywhere pursue their lives with greater clarity, purpose, and passion. The BetterUp experience brings together world-class coaching, AI technology, and behavioral science experts to deliver change at scale — improving personal and organizational resilience, adaptability, well-being, and productivity. The results? Individual transformation meets organizational growth. Our proven effectiveness creates positive change for your business and your people. Using our proprietary algorithm and research, we create hyper-personalized experiences that motivate and inspire your people. Watch your organization transform with real-time data analytics and unparalleled human insights that create critical awareness into your workforce and demonstrate measurable results across 25 key leadership dimensions. Our platform is transformative. So is our employee experience. Here's what our employees say based on a survey issued by the Great Place to Work Institute: 90% say it's a great place to work. 97% willingly give extra to get the job done. 96% are proud of our community impact. 96% are proud to say they work at BetterUp. BetterUp is a FORTUNE Best Workplace in Tech, Best Workplace for Millennials, Best Workplace for Women and more. We've been featured on Inc.'s Best Workplaces list, the FORTUNE Impact 20, Inc. 5000, TechNational Top 100 Companies to Work For, Built In Best Places to Work, Kudos Best Culture Award, Digiday WorkLife50 List, PEOPLE Magazine Companies That Care, Military Friendly Employer List and Fast Company Best Workplaces for Innovators. Interested in joining our team? See open positions: https://www.betterup.com/about-us/careers

Start your journey today

Start with the platform — or start with a conversation

Use Pubrio on your own, or let our team help you with research, lead generation, or data integration.

Start Journey Image
pubrio

Pubrio glocalizes business, people, and intent data from 50+ local sources into one global graph, giving AI and revenue teams full‑market visibility.​

© 2026 Pubrio. All rights reserved.