Mercury Marine® is a world leading manufacturer of marine propulsion systems. A $2.6 billion division of Brunswick Corporation (NYSE: BC), Mercury designs, manufactures and distributes engines, services and parts for recreational, commercial and government marine applications, empowering boaters with products that are easy to use, extremely reliable and backed by the most dedicated customer support in the world with 10,000 service points globally. Mercury’s industry-leading brand portfolio includes Mercury outboard engines; Mercury MerCruiser sterndrive and inboard packages; Mercury global parts and accessories including propellers, and SmartCraft electronics; Power Products Integrated Solutions; MotorGuide trolling motors; Attwood, Garelick and Whale marine parts; Land ’N’ Sea, BLA, Payne’s Marine, Kellogg Marine & Lankhorst Taselaar marine parts distribution; and Mercury and Quicksilver parts and oils. More information is available at mercurymarine.com.
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CIBS 2026 Shanghai Boat Show Concludes
EMEA Retail Marketing & Central Europe Marketing Manager
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How Mercury Marine's international expansion compares to its competitors
Mercury MarineYouBars show relative size across the companies compared.
Columns5| Company | Markets | New markets | Momentum | Activity | Expansion score |
|---|---|---|---|---|---|
 Mercury MarineYou | 1 | 1 | -100% | 1 | 33 |
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CIBS2026 and Lifestyle Shanghai Show 2026 opened in Shanghai, featuring over 1,000 exhibitors, 50,000+ visitors, and 150+ events across 60,000+ sqm exhibition area.
The 29th China International Boat Show (CIBS 2026) concluded in Shanghai on March 31, attracting 450,000 visitors from 140+ countries. Multiple yacht brands secured sales and orders, with new product launches from Honda, Mercury Marine, and others.
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