Nu was born in 2013 with the mission to fight complexity to empower people in their daily lives by reinventing financial services. We are one of the world’s largest digital banking platforms, serving more than 100 million customers across Brazil, Mexico, and Colombia. As one of the leading technology companies in the world, Nu leverages proprietary technologies and innovative business practices to create new financial solutions and experiences for individuals and SMEs that are simple, intuitive, convenient, low-cost, empowering, and human. Guided by its mission, Nu is fostering access to financial services across Latin America.
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Columns5| Company | Markets | New markets | Momentum | Activity | Expansion score |
|---|---|---|---|---|---|
 NubankYou | 0 | 0 | — | 0 | 0 |
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Walmart announces launch of debit card through Cashi platform, competing with banks and fintech companies in Mexico, including Oxxo.
Users must set MTU in fintech apps by September 30, 2025. Failure results in bank-assigned limits. MTU enhances digital banking security.
Mexico's new MTU limit for bank transfers doesn't apply to fintech companies like Mercado Pago and Nu, but some may implement similar features voluntarily.
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