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KOTRA

Nonprofit
+2
kotra.or.kr
International Trade And Development200+ employeesFounded 1990🇰🇷 South Korea

CEO's Message Since 1962 as part of the Korea’s first 5-year Economic Plan, KOTRA has been dedicated to creating new export markets and increasing Korea’s trade value, which reached $1 trillion in 2011. In the late 1990s, the agency helped Korea overcome the Financial Crisis by starting its foreign direct investment promotion division. And in the last half century, KOTRA has played a significant role in supporting Korean companies expanding overseas. Today, the world economy is more volatile than ever due to the European financial crisis, China's hindered economic growth, upcoming elections in 15 countries and security issues in the Middle East. In preparation for a rapidly changing market environment, and using Korea’s expansive FTA network, KOTRA is focusing on the globalization of SMEs, the backbone of the Korean economy, by providing them with customized support related to global business establishment and export. To further expand Korea’s trade sector, KOTRA is increasing the exports of new growth industries such as the knowledge service industry, medical-bio industry and green industry. The culture-based Korean Wave is making economic waves as well with its high export value. By supporting these and other industries, KOTRA contributes to the economic development of Korea and developing countries through technological innovation, industrial infrastructure formation and HR development. We invite you to be a part of our journey of growth.

Founded
1990
Employees
200+
Industry
International Trade And Development
Company type
Nonprofit
Headquarters
🇰🇷Seoul, Seoul (+1)
Specialties
Market ResearchInternational Trade and DevelopmentConsulting ServicesTrade & Investment
14 / 21
Active markets
United States · Japan · China
5
New markets
Benin · Algeria +3
Medium
Confidence
mostly early signals
-50%
Momentum
vs prior period
53 / 100
Expansion Score
Strong
Stages9Exploring2Investing10Landing
18 signals · Last 90 days

Global expansion

Live
United StatesJapanChina
Stages
ExploringInvestingLandingOperating
+18more marketsLocked
3 of 21 shown

Unlock the market timeline & signal feed

Activity pulse

21 signals in the last 90 days.

Last 90 days
Hiring
6Ended
Exec move
Marketing & PR
0
No activity
Product & Tech
5-33%
Product launch
+2more categoriesLocked
3 of 5 shown

Market entry timeline

The order this company entered each market — oldest to newest

1
🇺🇸United States1st market entered · 2013Advancing
Landing
23 signalsLanding stage
2
🇯🇵Japan2nd market entered · 2022Advancing
Landing
13 signalsLanding stage
3
🇨🇳China3rd market entered · 2025Advancing
Landing
13 signalsLanding stage
+18more marketsLocked
3 of 21 shown
Current stageLandingSetting up on the ground
Confidence49%Medium
Tracking since2013first signal

Recent signals

Partnership🇪🇸 Spain3w ago

Lotte Supports SMEs' Global Expansion

Partnership🇯🇵 Japan4w ago

Korea-Japan Partnership: Double-Edged Sword for SMEs

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Good to know

Frequently Asked Questions Regarding KOTRA

Quick answers about KOTRA's business, markets, and growth signals.

CEO's Message Since 1962 as part of the Korea’s first 5-year Economic Plan, KOTRA has been dedicated to creating new export markets and increasing Korea’s trade value, which reached $1 trillion in 2011. In the late 1990s, the agency helped Korea overcome the Financial Crisis by starting its foreign direct investment promotion division. And in the last half century, KOTRA has played a significant role in supporting Korean companies expanding overseas. Today, the world economy is more volatile than ever due to the European financial crisis, China's hindered economic growth, upcoming elections in 15 countries and security issues in the Middle East. In preparation for a rapidly changing market environment, and using Korea’s expansive FTA network, KOTRA is focusing on the globalization of SMEs, the backbone of the Korean economy, by providing them with customized support related to global business establishment and export. To further expand Korea’s trade sector, KOTRA is increasing the exports of new growth industries such as the knowledge service industry, medical-bio industry and green industry. The culture-based Korean Wave is making economic waves as well with its high export value. By supporting these and other industries, KOTRA contributes to the economic development of Korea and developing countries through technological innovation, industrial infrastructure formation and HR development. We invite you to be a part of our journey of growth.

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