UFI is the leading global association for the exhibition industry, representing the world’s tradeshow organisers and exhibition centre operators, as well as the major national and international exhibition associations, and selected partners of the exhibition industry. UFI’s main goal is to represent, promote and support the business interests of its members and the exhibition industry. UFI directly represents around 50,000 exhibition industry employees globally, and also works closely with its 72 national and regional association members. More than 900 member organisations in 90 countries and regions worldwide are presently signed up as members. Over 900 international trade fairs proudly bear the UFI-approved label, a quality guarantee for visitors and exhibitors alike. UFI members continue to provide the international business community with unique marketing media aimed at developing outstanding face-to-face business opportunities. What is UFI? Discover the big picture in less than 2 minutes: https://youtu.be/YfD4jobheIY?si=60YYBvhkAecaFC4K
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Malaysia Hosts ENERtec Asia 2026
Shanghai Elderly Care Expo 2026
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Columns5| Company | Markets | New markets | Momentum | Activity | Expansion score |
|---|---|---|---|---|---|
 UFI, The Global Association Of The Exhibition IndustryYou | 16 | 15 | +100% | 17 | 11 |
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Top global event companies open offices in Saudi Arabia, announcing 12 new events from 2025. This marks a significant shift in the MICE industry.
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SPOEX 2025, Korea's largest sports and leisure industry exhibition, opens at COEX in Seoul from March 27-30, featuring 319 companies and 1,720 booths.
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