Sony’s purpose is simple. We aim to fill the world with emotion, through the power of creativity and technology. We want to be responsible for getting hearts racing, stirring ambition, and putting a smile on the faces of our customers. That challenge, combined with our spirit of innovation, motivates us to create groundbreaking technology, entertainment, and services for people worldwide. Our history as a global brand has been built around employees that all have a passion for touching peoples' lives, and pride in pushing beyond the status quo to produce truly extraordinary results. We’re uniquely positioned because we operate in many different industries - from movies and music to video games and electronics. And, with offices around the globe, we benefit from a global workforce that learns and grows together through mutual respect. If you're ready to join a diverse team at an innovation-led company with the power to change lives, then we encourage you to read up on the different Sony group companies and check out our Life page. Then, get in touch, and together, let’s make the world say wow.
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Columns5| Company | Markets | New markets | Momentum | Activity | Expansion score |
|---|---|---|---|---|---|
 SonyYou | 13 | 2 | -18% | 20 | 35 |
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Xreal unveiled Aura smart glasses with Android XR and Snapdragon Reality Elite at AWE 2026. Features 70-degree FOV, Sony Micro-OLED displays, hand tracking. Price under $1,500, reservations open.
Sony unveiled Lytia L910, first mobile sensor with LOFIC architecture, featuring 50MP resolution, 100dB dynamic range, and 30% noise reduction. Mass production starts summer 2026 for Vivo X500 and Oppo Find X10.
EU Commission will not pursue legislative action after successful Stop Destroying Videogames citizen initiative with 1.3 million signatures, instead opting for industry dialogue on game preservation standards.
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