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Bath & Body Works logo

Bath & Body Works

Public
bathandbodyworks.com
Retail30,700+ employeesFounded 1990🇺🇸 United States

Bath & Body Works is a global leader in personal care and home fragrance, driven by the belief that everybody deserves to feel good. The brand’s beloved and iconic scents are expertly crafted for exceptional performance and a luxury fragrance experience. Formulated with thoughtfully chosen ingredients, Bath & Body Works’ body care products are available in multiple forms including fine fragrance mist, body cream, lotion, eau de parfum, body wash, hand soap, sanitizer and more. The brand’s famous 3-wick candles are made with rich, high quality fragrance oils layered throughout a premium soy wax base, for up to 45 hours of room-filling fragrance. Consumers can shop Bath & Body Works anytime and anywhere they choose, from welcoming, in-store experiences at more than 1,900 stores in the U.S. and Canada, 500-plus international locations, online at bathandbodyworks.com and on Amazon.

Founded
1990
Employees
30,700+
Industry
Retail
Company type
Public Company
Stock
nasdaq: BBWI
Headquarters
🇺🇸Columbus, Ohio (+2)
Specialties
RetailPersonal CareHome Goods
0 / 3
Active markets
Canada · Malaysia · Brazil
0
New markets
Low
Confidence
mostly early signals
0%
Momentum
vs prior period
29 / 100
Expansion Score
Developing
Stages2Exploring1Investing
No signals · Last 90 days

Global expansion

Live
CanadaMalaysiaBrazil
Stages
ExploringInvestingLandingOperating

Market entry timeline

The order this company entered each market — oldest to newest

1
🇨🇦Canada1st market entered · 2025Advancing
Investing
10 signalsInvesting stage
2
🇲🇾Malaysia2nd market entered · 2026Advancing
Exploring
1 signalExploring stage
3
🇧🇷Brazil3rd market entered · 2026Advancing
Exploring
1 signalExploring stage
Current stageInvestingCommitting resources
Confidence34%Low
Tracking since2025first signal

Recent signals

Hiring🇧🇷 Brazil3mo ago

Retail Operations Manager - Sao Paulo

Hiring🇲🇾 Malaysia5mo ago

Retail Operations Manager - Southeast Asia + Australia

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Good to know

Frequently Asked Questions Regarding Bath & Body Works

Quick answers about Bath & Body Works's business, markets, and growth signals.

Bath & Body Works is a global leader in personal care and home fragrance, driven by the belief that everybody deserves to feel good. The brand’s beloved and iconic scents are expertly crafted for exceptional performance and a luxury fragrance experience. Formulated with thoughtfully chosen ingredients, Bath & Body Works’ body care products are available in multiple forms including fine fragrance mist, body cream, lotion, eau de parfum, body wash, hand soap, sanitizer and more. The brand’s famous 3-wick candles are made with rich, high quality fragrance oils layered throughout a premium soy wax base, for up to 45 hours of room-filling fragrance. Consumers can shop Bath & Body Works anytime and anywhere they choose, from welcoming, in-store experiences at more than 1,900 stores in the U.S. and Canada, 500-plus international locations, online at bathandbodyworks.com and on Amazon.

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