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Taobao Marketplace

Public
taobao.com
Technology, Information And Internet13,600+ employeesFounded 2003🇨🇳 China

Launched in May 2003, Taobao Marketplace (www.taobao.com) is the online shopping destination of choice for Chinese consumers looking for wide selection, value and convenience. Shoppers choose from a wide range of products and services on Taobao Marketplace, which features hundreds of millions of product and service listings. Taobao Marketplace was China's largest online shopping destination in terms of gross merchandise volume in 2013, according to iResearch. In addition, the Mobile Taobao App was the most popular mobile commerce app in China from August 2012 to July 2014 in terms of mobile monthly active users, according to iResearch. Taobao Marketplace is a business within Alibaba Group.

Founded
2003
Employees
13,600+
Industry
Technology, Information And Internet
Company type
Public Company
Headquarters
🇨🇳No. 969 Wenyi West Road, Yuhang District, Zhejiang Province, Cn, 311100 (+1)
Specialties
Information Technology & ServicesRetailE-commerceTechnologyTechnology, Information And Internet
7 / 11
Active markets
Malaysia · Singapore · Hong Kong SAR China
1
New markets
Japan
Medium
Confidence
mostly early signals
-100%
Momentum
vs prior period
63 / 100
Expansion Score
Strong
Stages11Landing
8 signals · Last 90 days

Global expansion

Live
MalaysiaSingaporeHong Kong SAR China
Stages
ExploringInvestingLandingOperating
+8more marketsLocked
3 of 11 shown

Unlock the market timeline & signal feed

Activity pulse

8 signals in the last 90 days.

Last 90 days
Hiring
1Ended
Exec move
Marketing & PR
0
No activity
Product & Tech
0
No activity
+2more categoriesLocked
3 of 5 shown

Market entry timeline

The order this company entered each market — oldest to newest

1
🇸🇬Singapore1st market entered · 2017Advancing
Landing
10 signalsLanding stage
2
🇭🇰Hong Kong SAR China2nd market entered · 2025Advancing
Landing
9 signalsLanding stage
3
🇲🇾Malaysia3rd market entered · 2025Advancing
Landing
12 signalsLanding stage
+8more marketsLocked
3 of 11 shown
Current stageLandingSetting up on the ground
Confidence52%Medium
Tracking since2017first signal

Recent signals

Exec move🇭🇰 Hong Kong SAR Chinalast mo.

Art Director

Office lease🇲🇴 Macao SAR China2mo ago

Spring Tea Market Booms Nationwide

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Good to know

Frequently Asked Questions Regarding Taobao Marketplace

Quick answers about Taobao Marketplace's business, markets, and growth signals.

Launched in May 2003, Taobao Marketplace (www.taobao.com) is the online shopping destination of choice for Chinese consumers looking for wide selection, value and convenience. Shoppers choose from a wide range of products and services on Taobao Marketplace, which features hundreds of millions of product and service listings. Taobao Marketplace was China's largest online shopping destination in terms of gross merchandise volume in 2013, according to iResearch. In addition, the Mobile Taobao App was the most popular mobile commerce app in China from August 2012 to July 2014 in terms of mobile monthly active users, according to iResearch. Taobao Marketplace is a business within Alibaba Group.

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