pubrio
New Balance logo

New Balance

Privately Held
+3
newbalance.com
Sporting Goods Manufacturing9,500+ employeesFounded 1906🇺🇸 United States

In 1906, New Balance began as a humble one-man operation founded on the belief that “we were born to move,” and has since grown into an international corporation, selling footwear and apparel in over 120 countries and employing over 14,000 associates worldwide. Our mission has always been to support the performance of athletes, and with an unparalleled focus on quality and craftsmanship, we’ve come to set the standard for comfort and fit in an industry all too often driven by hype. We’re incredibly proud of our history and how far we’ve come, but companies don’t thrive for over a century by being content. Whether it’s setting a new style trend, retooling our manufacturing process, or building a new state-of-the-art headquarters, we pursue innovation with a spirit of fearless independence. As the only privately held major footwear company in the world, we’re free to do things our way, pushing limits and testing boundaries as we continually reimagine what could be. After all, the status quo isn’t static. But doing things our way wouldn’t mean much if we weren’t also doing them the right way. We invest in our associates as they invest in us, and as we move forward, we make a point of giving back, supporting communities around us through ambitious philanthropic efforts and involvement programs. We are a company that cares, and our culture is one of integrity and teamwork where together we become greater than the sum of our parts.

Founded
1906
Employees
9,500+
Industry
Sporting Goods Manufacturing
Company type
Privately Held
Headquarters
🇺🇸Brighton, MA (+7)
Specialties
Apparel & FashionFootwearSporting Goods Manufacturing
8 / 20
Active markets
Netherlands · South Korea · United Kingdom
1
New markets
Brazil
Low
Confidence
mostly early signals
-50%
Momentum
vs prior period
38 / 100
Expansion Score
Developing
Stages4Exploring10Investing6Landing
15 signals · Last 90 days

Global expansion

Live
NetherlandsSouth KoreaUnited Kingdom
Stages
ExploringInvestingLandingOperating
+17more marketsLocked
3 of 20 shown

Unlock the market timeline & signal feed

Activity pulse

18 signals in the last 90 days.

Last 90 days
Hiring
18↑ +57%
Hiring
Marketing & PR
0
No activity
Product & Tech
0
No activity
+2more categoriesLocked
3 of 5 shown

Market entry timeline

The order this company entered each market — oldest to newest

1
🇰🇷South Korea1st market entered · 2024Advancing
Landing
41 signalsLanding stage
2
🇳🇱Netherlands2nd market entered · 2024Advancing
Investing
78 signalsInvesting stage
3
🇬🇧United Kingdom3rd market entered · 2024Advancing
Investing
25 signalsInvesting stage
+17more marketsLocked
3 of 20 shown
Current stageLandingSetting up on the ground
Confidence38%Low
Tracking since2024first signal

Recent signals

Headcount scaling🇳🇱 Netherlands2d ago

17 active postings

Headcount scaling🇬🇧 United Kingdom2d ago

11 active postings

Sign up to see the full signal feed

Good to know

Frequently Asked Questions Regarding New Balance

Quick answers about New Balance's business, markets, and growth signals.

In 1906, New Balance began as a humble one-man operation founded on the belief that “we were born to move,” and has since grown into an international corporation, selling footwear and apparel in over 120 countries and employing over 14,000 associates worldwide. Our mission has always been to support the performance of athletes, and with an unparalleled focus on quality and craftsmanship, we’ve come to set the standard for comfort and fit in an industry all too often driven by hype. We’re incredibly proud of our history and how far we’ve come, but companies don’t thrive for over a century by being content. Whether it’s setting a new style trend, retooling our manufacturing process, or building a new state-of-the-art headquarters, we pursue innovation with a spirit of fearless independence. As the only privately held major footwear company in the world, we’re free to do things our way, pushing limits and testing boundaries as we continually reimagine what could be. After all, the status quo isn’t static. But doing things our way wouldn’t mean much if we weren’t also doing them the right way. We invest in our associates as they invest in us, and as we move forward, we make a point of giving back, supporting communities around us through ambitious philanthropic efforts and involvement programs. We are a company that cares, and our culture is one of integrity and teamwork where together we become greater than the sum of our parts.

Start your journey today

Start with the platform — or start with a conversation

Use Pubrio on your own, or let our team help you with research, lead generation, or data integration.

Start Journey Image
pubrio

Pubrio glocalizes business, people, and intent data from 50+ local sources into one global graph, giving AI and revenue teams full‑market visibility.​

© 2026 Pubrio. All rights reserved.