Optable

Optable is a privacy-first identity management and data collaboration platform tailored for the advertising ecosystem. It assists media owners, publishers, and advertising platforms in leveraging their first-party data by building identity graphs, enriching audiences with data sets, and activating insights to enhance advertising effectiveness while prioritizing user privacy. The core offering of Optable revolves around identity graph technology, which helps clients maintain strong identity strategies in light of privacy regulations and signal loss. The platform includes tools like Optable Insights, which provides data visualizations to track changes in identity graphs and adapt to audience behaviors. Key features include building and managing identity graphs, secure data collaboration, audience enrichment, and real-time monitoring of identity signals and trends. Optable emphasizes privacy compliance and allows users to control their data preferences. Its primary customers are media owners, publishers, and advertising platforms looking to maximize the value of their audience data in a privacy-conscious manner.

Founded

2020

Employees

61

Industry

Information Technology & Services

Company type

Privately Held

Headquarters

🇨🇦1435 Rue St-alexandre, Montreal, Quebec, Canada, H3a 2g4 (+1)