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Afterpay

Public
+1
afterpay.com
Financial Services600+ employeesFounded 2014🇦🇺 Australia

We started a movement in which everyone can win – shoppers, retailers, society and every person on our team. To play fair, trust people and reward them for doing the right thing. We see and feel the impact of our work as more and more people gain financial freedom and retailers grow across the globe. Founded seven years ago in Sydney, Australia, Afterpay has millions of active customers globally and is offered at the world's best retailers around the world including Anthropologie, Revolve, DSW, GOAT, Finish Line, Levi's, Mac Cosmetics, Ray-Ban and many others. Afterpay is on a mission to power an economy in which everyone wins. Afterpay is completely free for customers who pay on time – helping people spend responsibly without incurring interest, fees or extended debt. Afterpay empowers customers to access the things they want and need, while still allowing them to maintain financial wellness and control, by splitting payments in four, for both online and in-store purchases. Afterpay is deeply committed to delivering positive outcomes for customers. We are focused on supporting our community of shoppers. We trust in the next generation and share a vision of a more accessible and sustainable world in which people are rewarded for doing the right thing.

Founded
2014
Employees
600+
Industry
Financial Services
Company type
Public Company
Stock
asx: APT
Headquarters
🇦🇺376-390 Collins St, Melbourne, Victoria 3000, Au (+9)
Specialties
Financial ServicesRetailTechnology
4 / 5
Active markets
United States · New Zealand · United Kingdom
2
New markets
Canada · Hong Kong SAR China
Low
Confidence
mostly early signals
-75%
Momentum
vs prior period
20 / 100
Expansion Score
Early
Stages4Exploring1Investing
5 signals · Last 90 days

Global expansion

Live
United StatesNew ZealandUnited Kingdom
Stages
ExploringInvestingLandingOperating
+2more marketsLocked
3 of 5 shown

Unlock the market timeline & signal feed

Activity pulse

New Marketing & PR activity — 1 fresh signal just appeared.

Last 90 days
Hiring
4Ended
Hiring
Marketing & PR
1New
Advertising
Product & Tech
0
No activity
+2more categoriesLocked
3 of 5 shown

Market entry timeline

The order this company entered each market — oldest to newest

1
🇺🇸United States1st market entered · 2021Advancing
Investing
7 signalsInvesting stage
2
🇬🇧United Kingdom2nd market entered · 2025Advancing
Exploring
2 signalsExploring stage
3
🇳🇿New Zealand3rd market entered · 2025Advancing
Exploring
5 signalsExploring stage
+2more marketsLocked
3 of 5 shown
Current stageInvestingCommitting resources
Confidence37%Low
Tracking since2021first signal

Recent signals

Advertising🇳🇿 New Zealandlast mo.

Hiring🇳🇿 New Zealand2mo ago

Finmo Appoints Matt Poblocki as General Counsel

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Good to know

Frequently Asked Questions Regarding Afterpay

Quick answers about Afterpay's business, markets, and growth signals.

We started a movement in which everyone can win – shoppers, retailers, society and every person on our team. To play fair, trust people and reward them for doing the right thing. We see and feel the impact of our work as more and more people gain financial freedom and retailers grow across the globe. Founded seven years ago in Sydney, Australia, Afterpay has millions of active customers globally and is offered at the world's best retailers around the world including Anthropologie, Revolve, DSW, GOAT, Finish Line, Levi's, Mac Cosmetics, Ray-Ban and many others. Afterpay is on a mission to power an economy in which everyone wins. Afterpay is completely free for customers who pay on time – helping people spend responsibly without incurring interest, fees or extended debt. Afterpay empowers customers to access the things they want and need, while still allowing them to maintain financial wellness and control, by splitting payments in four, for both online and in-store purchases. Afterpay is deeply committed to delivering positive outcomes for customers. We are focused on supporting our community of shoppers. We trust in the next generation and share a vision of a more accessible and sustainable world in which people are rewarded for doing the right thing.

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