Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one. Together, Amazonians research and develop new technologies from Amazon Web Services to Alexa on behalf of our customers: shoppers, sellers, content creators, and developers around the world. Our mission is to be Earth's most customer-centric company. Our actions, goals, projects, programs, and inventions begin and end with the customer top of mind. You'll also hear us say that at Amazon, it's always "Day 1." What do we mean? That our approach remains the same as it was on Amazon's very first day - to make smart, fast decisions, stay nimble, invent, and focus on delighting our customers.
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How Amazon's international expansion compares to its competitors
AmazonYouBars show relative size across the companies compared.
Columns5| Company | Markets | New markets | Momentum | Activity | Expansion score |
|---|---|---|---|---|---|
 AmazonYou | 72 | 5 | +62% | 1.1k | 91 |
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Amazon’s Trustworthy Shopping Experience Report
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EndedVivaTech 2026 celebrated its 10th anniversary in Paris with over 200,000 visitors from 165 countries, featuring 15,000 startups, speakers including Jeff Bezos and Bernard Arnault, and introducing VivaTech x Bloomberg Awards.
Major technology companies are significantly increasing their investments in artificial intelligence infrastructure and development, signaling a strategic shift toward AI-driven innovation and services.
Major technology companies are encountering increased regulatory scrutiny across multiple jurisdictions, impacting their business operations and strategic planning.
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