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Guinness World Records

Privately Held
+3
guinnessworldrecords.com
Entertainment Providers500+ employeesFounded 1955🇬🇧 United Kingdom

What’s the fastest game bird in Europe? This was the question that inspired the founding of Guinness World Records back in 1955. Starting with a single book published from a room above a gym, GWR has grown to become a global multimedia brand, with offices in London, New York, Beijing, Tokyo and Dubai. To date, our annual book has sold more than 155 million copies in 100 countries, while our TV shows are watched by over 750 million viewers annually. Online, our digital content has a reach of more than 8 Billion. Our in-house consultancy works closely with brands, businesses and organizations around the world to harness the power of record breaking and deliver award-winning campaigns and business solutions – engaging audiences, creating captivating, shareable content and telling authentic stories that generate genuine media impact. Whether you’re seeking a unique product launch idea, company endorsement, charity fundraising initiative or team-building day with a difference, we can help you create campaigns that truly make an impact. All we need from you is a brief, and we’ll provide the record-breaking ideas. To find out more, visit the Business Solutions pages of our website. Whatever the medium, our ultimate purpose is to make the world a more interesting, fun and positive place.

Founded
1955
Employees
500+
Industry
Entertainment Providers
Company type
Privately Held
Headquarters
🇬🇧London, England (+5)
Specialties
Media ProductionEntertainmentMarketing And AdvertisingEntertainment Providers
4 / 9
Active markets
United Arab Emirates · China · Italy
2
New markets
Sweden · Russia
Medium
Confidence
mostly early signals
-33%
Momentum
vs prior period
44 / 100
Expansion Score
Developing
Stages3Exploring1Investing5Landing
10 signals · Last 90 days

Global expansion

Live
United Arab EmiratesChinaItaly
Stages
ExploringInvestingLandingOperating
+6more marketsLocked
3 of 9 shown

Unlock the market timeline & signal feed

Activity pulse

10 signals in the last 90 days.

Last 90 days
Hiring
1Ended
Exec move
Marketing & PR
7↑ +33%
Advertising
Product & Tech
0
No activity
+2more categoriesLocked
3 of 5 shown

Market entry timeline

The order this company entered each market — oldest to newest

1
🇨🇳China1st market entered · 2017Advancing
Landing
4 signalsLanding stage
2
🇦🇪United Arab Emirates2nd market entered · 2024Advancing
Investing
5 signalsInvesting stage
3
🇮🇹Italy3rd market entered · 2025Advancing
Landing
1 signalLanding stage
+6more marketsLocked
3 of 9 shown
Current stageLandingSetting up on the ground
Confidence43%Medium
Tracking since2017first signal

Recent signals

News / PR🇸🇪 Swedenlast wk.

Olympic Gold Medals Mostly Silver

Advertising🇳🇱 Netherlandslast mo.

The Guinness World Records Archive is now a click away

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Good to know

Frequently Asked Questions Regarding Guinness World Records

Quick answers about Guinness World Records's business, markets, and growth signals.

What’s the fastest game bird in Europe? This was the question that inspired the founding of Guinness World Records back in 1955. Starting with a single book published from a room above a gym, GWR has grown to become a global multimedia brand, with offices in London, New York, Beijing, Tokyo and Dubai. To date, our annual book has sold more than 155 million copies in 100 countries, while our TV shows are watched by over 750 million viewers annually. Online, our digital content has a reach of more than 8 Billion. Our in-house consultancy works closely with brands, businesses and organizations around the world to harness the power of record breaking and deliver award-winning campaigns and business solutions – engaging audiences, creating captivating, shareable content and telling authentic stories that generate genuine media impact. Whether you’re seeking a unique product launch idea, company endorsement, charity fundraising initiative or team-building day with a difference, we can help you create campaigns that truly make an impact. All we need from you is a brief, and we’ll provide the record-breaking ideas. To find out more, visit the Business Solutions pages of our website. Whatever the medium, our ultimate purpose is to make the world a more interesting, fun and positive place.

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