pubrio
UN Tourism logo

UN Tourism

Nonprofit
unwto.org
International Trade And Development600+ employeesFounded 1975🇪🇸 Spain

UN Tourism is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism. As the leading international organization in the field of tourism, UNWTO promotes tourism as a driver of economic growth, inclusive development and environmental sustainability and offers leadership and support to the sector in advancing knowledge and tourism policies worldwide. UNWTO encourages the implementation of the Global Code of Ethics for Tourism, to maximize tourism’s socio-economic contribution while minimizing its possible negative impacts, and is committed to promoting tourism as an instrument in achieving the Sustainable Development Goals (SDGs), geared towards reducing poverty and fostering sustainable development. UNWTO generates market knowledge, promotes competitive and sustainable tourism policies and instruments, fosters tourism education and training, and works to make tourism an effective tool for development through technical assistance projects in over 100 countries around the world.

Founded
1975
Employees
600+
Industry
International Trade And Development
Company type
Nonprofit
Headquarters
🇪🇸Madrid, Madrid
Specialties
International Trade & DevelopmentTravel & TourismInternational Trade and DevelopmentEnvironmental SustainabilityInternational Development
2 / 12
Active markets
China · Australia · Thailand
1
New markets
Kenya
Medium
Confidence
mostly early signals
-100%
Momentum
vs prior period
23 / 100
Expansion Score
Early
Stages8Exploring1Investing3Landing
2 signals · Last 90 days

Global expansion

Live
ChinaAustraliaThailand
Stages
ExploringInvestingLandingOperating
+9more marketsLocked
3 of 12 shown

Unlock the market timeline & signal feed

Activity pulse

2 signals in the last 90 days.

Last 90 days
Hiring
1Ended
Exec move
Marketing & PR
0
No activity
Product & Tech
1Ended
Product launch
+2more categoriesLocked
3 of 5 shown

Market entry timeline

The order this company entered each market — oldest to newest

1
🇦🇺Australia1st market entered · 2025Advancing
Landing
2 signalsLanding stage
2
🇨🇳China2nd market entered · 2025Advancing
Exploring
3 signalsExploring stage
3
🇹🇭Thailand3rd market entered · 2025Advancing
Exploring
2 signalsExploring stage
+9more marketsLocked
3 of 12 shown
Current stageLandingSetting up on the ground
Confidence43%Medium
Tracking since2025first signal

Recent signals

Product launch🇨🇳 Chinalast mo.

Fujian Cultural Tourism Development Conference

Exec move🇰🇪 Kenyalast mo.

Executive Director

Sign up to see the full signal feed

Good to know

Frequently Asked Questions Regarding UN Tourism

Quick answers about UN Tourism's business, markets, and growth signals.

UN Tourism is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism. As the leading international organization in the field of tourism, UNWTO promotes tourism as a driver of economic growth, inclusive development and environmental sustainability and offers leadership and support to the sector in advancing knowledge and tourism policies worldwide. UNWTO encourages the implementation of the Global Code of Ethics for Tourism, to maximize tourism’s socio-economic contribution while minimizing its possible negative impacts, and is committed to promoting tourism as an instrument in achieving the Sustainable Development Goals (SDGs), geared towards reducing poverty and fostering sustainable development. UNWTO generates market knowledge, promotes competitive and sustainable tourism policies and instruments, fosters tourism education and training, and works to make tourism an effective tool for development through technical assistance projects in over 100 countries around the world.

Start your journey today

Start with the platform — or start with a conversation

Use Pubrio on your own, or let our team help you with research, lead generation, or data integration.

Start Journey Image
pubrio

Pubrio glocalizes business, people, and intent data from 50+ local sources into one global graph, giving AI and revenue teams full‑market visibility.​

© 2026 Pubrio. All rights reserved.