
At Toyota, we’re known for making some of the highest quality vehicles on the road. But there is more to our story. We believe in putting people first and creating opportunities for our team members to build careers as unique as they are. As one of the world’s most admired brands, we are leading the way to the future of mobility, so everyone can move freely, happily and comfortably. We have big dreams and believe that nothing is impossible. Ready to Dream, Do and Grow with us?
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How Toyota North America's international expansion compares to its competitors
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Columns5| Company | Markets | New markets | Momentum | Activity | Expansion score |
|---|---|---|---|---|---|
Toyota North AmericaYou | 16 | 3 | -58% | 27 | 60 |
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EndedKorean and Japanese automakers are re-entering each other's conservative markets with electric and hybrid vehicles, while facing new competition from Tesla and Chinese EV brands.
Toyota Chairman Akio Toyoda expressed fear about fully electric future, stating his attachment to combustion engines and concern about preserving manufacturing jobs while Toyota continues developing diverse powertrains.
Japanese Prime Minister Sanae Takaichi's official vehicle was upgraded to a Toyota Century SUV on June 22, 2026, replacing the sedan model. The luxury vehicle serves as a mobile office.
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Quick answers about Toyota North America's business, markets, and growth signals.

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