At Toyota, we’re known for making some of the highest quality vehicles on the road. But there is more to our story. We believe in putting people first and creating opportunities for our team members to build careers as unique as they are. As one of the world’s most admired brands, we are leading the way to the future of mobility, so everyone can move freely, happily and comfortably. We have big dreams and believe that nothing is impossible. Ready to Dream, Do and Grow with us?
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How Toyota North America's international expansion compares to its competitors
Toyota North AmericaYouBars show relative size across the companies compared.
Columns5| Company | Markets | New markets | Momentum | Activity | Expansion score |
|---|---|---|---|---|---|
 Toyota North AmericaYou | 14 | 1 | -27% | 19 | 60 |
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EndedToyota launches 2026 EV campaign with fake film trailers starring John Cho and Kal Penn, promoting electric vehicles including bZ Woodland and C-HR through Hollywood-style advertisements.
Japanese Prime Minister Sanae Takaichi's official vehicle was upgraded to a Toyota Century SUV on June 22, 2026, replacing the sedan model. The luxury vehicle serves as a mobile office.
FAW-Volkswagen launched Magotan PHEV sedan in China, priced from 170,000 yuan. Features 1.5L engine, 197hp electric motor, 22kWh battery, 162km electric range, 1503km total range.
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Quick answers about Toyota North America's business, markets, and growth signals.
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