Nintendo's mission is to put smiles on the faces of everyone we touch. We do so by creating new surprises for people across the world to enjoy together. We've forged our own path since 1889, when we began making hanafuda playing cards in Kyoto, Japan. Today, we’re fortunate to be able to share our characters, ideas and worlds through the medium of video games and the entertainment industry. Nintendo of America, established in 1980 and based in Redmond, Washington, is a wholly owned subsidiary of Nintendo Co., Ltd. We are committed to delivering best-in-class products and services to our customers and to investing in the well-being of our employees as part of the global Nintendo family. For more information about Nintendo please visit www.nintendo.com.
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SEGA May Special Sale Event
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How Nintendo's international expansion compares to its competitors
NintendoYouBars show relative size across the companies compared.
Columns5| Company | Markets | New markets | Momentum | Activity | Expansion score |
|---|---|---|---|---|---|
 NintendoYou | 11 | 2 | -84% | 22 | 42 |
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Customer Marketing Manager
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Manager, Payments
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Palworld developer Pocketpair refuses to use generative AI in games, citing gamer opposition and preference for human-created content, amid industry-wide controversy over AI-generated assets.
Nintendo of America confirmed employee survey data was exposed through TinyPulse security incident. Company states its systems remain secure and no customer or financial information was compromised.
Pokémon Pokopia launches 'Wish Upon Jirachi' event on Nintendo Switch 2 from June 23 to July 8, 2026, featuring the Mythical Pokémon Jirachi with exclusive items.
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