Nintendo's mission is to put smiles on the faces of everyone we touch. We do so by creating new surprises for people across the world to enjoy together. We've forged our own path since 1889, when we began making hanafuda playing cards in Kyoto, Japan. Today, we’re fortunate to be able to share our characters, ideas and worlds through the medium of video games and the entertainment industry. Nintendo of America, established in 1980 and based in Redmond, Washington, is a wholly owned subsidiary of Nintendo Co., Ltd. We are committed to delivering best-in-class products and services to our customers and to investing in the well-being of our employees as part of the global Nintendo family. For more information about Nintendo please visit www.nintendo.com.
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Columns5| Company | Markets | New markets | Momentum | Activity | Expansion score |
|---|---|---|---|---|---|
 NintendoYou | 11 | 2 | -84% | 22 | 42 |
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Nintendo priced Fire Emblem: Fortune's Weave physical edition at $80, $10 more than digital, banking on dedicated fanbase willing to pay premium for physical copies.
D3Publisher announces Earth Defense Force 5 for Nintendo Switch 2 on October 8, 2026, with Earth Defense Force 6 following in winter 2026/2027.
Nintendo Music app now features 99 tracks from Wii Sports Resort, totaling 1 hour 37 minutes of music ahead of Nintendo Switch Sports Resort launch on October 22.
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