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RATIONAL AG

Public
+2
rational-online.com
Machinery2,700+ employeesFounded 1973🇩🇪 Germany

RATIONAL. Inspiringly different. For more than 50 years it has been our mission to provide our customers with the best tool for cooking. Starting out in 1973 with only 18 employees, our success has been built on an unwavering commitment to a shared goal of continually creating value for our customers. Yet our company has never just been content with being a mechanical engineer. We see ourselves as an innovative solutions provider. Above all else, our utmost priority is to satisfy our customers. This vision has transformed RATIONAL into a global market and technology leader. As such, 140 million dishes are prepared daily around the world in RATIONAL units. With over 1,000,000 RATIONAL units on the market, our cooking systems have become a standard in professional kitchens all over the world. According to our 2018 Kantar TNS study, 98 % of our customers in the relevant German, British and US-American markets confirm that we are on the right track: they would recommend us. Imprint: http://rat.ag/c/Yz9xW3 Data privacy: https://www.rational-online.com/en_xx/data-protection/ Netiquette and privacy policies: https://www.rational-online.com/en_xx/dc/socialmedia/

Founded
1973
Employees
2,700+
Industry
Machinery
Company type
Public Company
Stock
six: RAA.SW
Headquarters
🇩🇪Siegfried-meister-straße 1, Landsberg Am Lech, Bavaria 86899, De (+1)
Specialties
MachineryRestaurantsHospitalityFood And Beverage Services
0 / 10
Active markets
France · Greece · Czechia
0
New markets
Medium
Confidence
mostly early signals
+100%
Momentum
vs prior period
13 / 100
Expansion Score
Early
Stages8Exploring2Investing
2 signals · Last 90 days

Global expansion

Live
FranceGreeceCzechia
Stages
ExploringInvestingLandingOperating
+7more marketsLocked
3 of 10 shown

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Activity pulse

New Marketing & PR activity — 2 fresh signals just appeared.

Last 90 days
Hiring
0
No activity
Marketing & PR
2New
Advertising
Product & Tech
0
No activity
+2more categoriesLocked
3 of 5 shown

Market entry timeline

The order this company entered each market — oldest to newest

1
🇫🇷France1st market entered · 2025Advancing
Exploring
3 signalsExploring stage
2
🇬🇷Greece2nd market entered · 2025Advancing
Exploring
3 signalsExploring stage
3
🇨🇿Czechia3rd market entered · 2025Advancing
Exploring
3 signalsExploring stage
+7more marketsLocked
3 of 10 shown
Current stageInvestingCommitting resources
Confidence42%Medium
Tracking since2025first signal

Recent signals

Advertising🇦🇹 Austrialast mo.

Advertising🇨🇭 Switzerlandlast mo.

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Good to know

Frequently Asked Questions Regarding RATIONAL AG

Quick answers about RATIONAL AG's business, markets, and growth signals.

RATIONAL. Inspiringly different. For more than 50 years it has been our mission to provide our customers with the best tool for cooking. Starting out in 1973 with only 18 employees, our success has been built on an unwavering commitment to a shared goal of continually creating value for our customers. Yet our company has never just been content with being a mechanical engineer. We see ourselves as an innovative solutions provider. Above all else, our utmost priority is to satisfy our customers. This vision has transformed RATIONAL into a global market and technology leader. As such, 140 million dishes are prepared daily around the world in RATIONAL units. With over 1,000,000 RATIONAL units on the market, our cooking systems have become a standard in professional kitchens all over the world. According to our 2018 Kantar TNS study, 98 % of our customers in the relevant German, British and US-American markets confirm that we are on the right track: they would recommend us. Imprint: http://rat.ag/c/Yz9xW3 Data privacy: https://www.rational-online.com/en_xx/data-protection/ Netiquette and privacy policies: https://www.rational-online.com/en_xx/dc/socialmedia/

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