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ASOS.com

Public
+2
asos.com
Apparel & Fashion2,800+ employeesFounded 2000🇬🇧 United Kingdom

We exist to give people the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgment, and channel your creativity into a platform used by millions. Whatever your role, ASOS will encourage you to be you, fulfilling your creative potential with our global reach. Push boundaries, and challenge expectations. We're determined to succeed, so we'll trust you to deliver. Help drive our journey to becoming the global fashion destination for 20-somethings At ASOS our 3,000+ employees are immersed in the creative worlds and have a truly entrepreneurial attitude. Our ASOSers are authentic, brave, creative and disciplined to the core and find ways to blend our passion for fashion with cutting edge technology. Sound up your street? Join us.

Founded
2000
Employees
2,800+
Industry
Apparel & Fashion
Company type
Public Company
Headquarters
🇬🇧Greater London House, Hampstead Rd, London, Greater London, United Kingdom (+4)
Specialties
RetailApparel & FashionFashionE-commerce
2 / 3
Active markets
Türkiye · Spain · Hong Kong SAR China
1
New markets
Hong Kong SAR China
Low
Confidence
mostly early signals
0%
Momentum
vs prior period
38 / 100
Expansion Score
Developing
Stages2Investing1Landing
2 signals · Last 90 days

Global expansion

Live
TürkiyeSpainHong Kong SAR China
Stages
ExploringInvestingLandingOperating

Activity pulse

New Hiring activity — 1 fresh signal just appeared.

Last 90 days
Hiring
1New
Hiring
Marketing & PR
0
No activity
Product & Tech
0
No activity
+2more categoriesLocked
3 of 5 shown

Market entry timeline

The order this company entered each market — oldest to newest

1
🇹🇷Türkiye1st market entered · 2025Advancing
Investing
2 signalsInvesting stage
2
🇪🇸Spain2nd market entered · 2025Advancing
Investing
1 signalInvesting stage
3
🇭🇰Hong Kong SAR China3rd market entered · 2026Advancing
Landing
1 signalLanding stage
Current stageLandingSetting up on the ground
Confidence28%Low
Tracking since2025first signal

Recent signals

Hiring🇹🇷 Türkiye3d ago

Garment Merchandiser (Turkey)

Office lease🇭🇰 Hong Kong SAR China2mo ago

Checkout.com achieves 50%+ revenue growth in APAC

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Good to know

Frequently Asked Questions Regarding ASOS.com

Quick answers about ASOS.com's business, markets, and growth signals.

We exist to give people the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgment, and channel your creativity into a platform used by millions. Whatever your role, ASOS will encourage you to be you, fulfilling your creative potential with our global reach. Push boundaries, and challenge expectations. We're determined to succeed, so we'll trust you to deliver. Help drive our journey to becoming the global fashion destination for 20-somethings At ASOS our 3,000+ employees are immersed in the creative worlds and have a truly entrepreneurial attitude. Our ASOSers are authentic, brave, creative and disciplined to the core and find ways to blend our passion for fashion with cutting edge technology. Sound up your street? Join us.

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