Every now and then, a new technology comes along and changes everything. We started XREAL believing that Augmented Reality (AR) is one of those technologies and will enrich the lives of many people. Prior to XREAL, AR glasses were bulky, heavy, expensive, and stand-alone. XREAL changed all of that. We designed and manufactured cutting edge AR technologies into a pair of fashionable sunglasses that works across many platforms. Since our first product in 2019, XREAL has received strong endorsements from consumers, mobile operators, developers and investors. Today, XREAL is the world's largest consumer AR glasses company by units sold. Formerly Nreal, we're now XREAL 🕶 !
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Columns5| Company | Markets | New markets | Momentum | Activity | Expansion score |
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 XREALYou | 0 | 0 | — | 0 | 0 |
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CES 2025 highlights three key trends: AI integration in various devices, health-related wearables, and smart glasses advancements.
Google returns to smart glasses market, partnering with Samsung and fashion brands. Unveils 'Project Moohan' MR platform at I/O 2025.
Google showcased Android XR-powered smart glasses at I/O 2025, partnering with Xreal, Warby Parker, and Gentle Monster for development and fashion integration.
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