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PUMA Group logo

PUMA Group

Public
+3
puma.com
Retail20,500+ employeesFounded 1948🇩🇪 Germany

PUMA is one of the world’s leading sports brands, designing, developing, and selling footwear, apparel and accessories. Founded in 1948, PUMA helps the world’s best athletes and teams perform at their best with its innovative products. Known for its iconic cat logo and the Formstrip, the company offers performance products in categories such as Football, Running and Training. Its Sportstyle collections are rooted in sports and inspire consumers by celebrating sports culture. With its long history and strong heritage, PUMA is proud of having one of the strongest archives in the industry, with many iconic products such as the Suede and the Speedcat. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in over 120 countries, employs more than 20,000 people and is headquartered in Herzogenaurach/Germany. For more information, please visit https://about.puma.com.

Founded
1948
Employees
20,500+
Industry
Retail
Company type
Public Company
Stock
other: PUM
Headquarters
🇩🇪Herzogenaurach (+41)
Specialties
RetailApparelFootwearSportswear
24 / 32
Active markets
Mexico · United States · Malaysia
1
New markets
United Arab Emirates
Low
Confidence
mostly early signals
+31%
Momentum
vs prior period
34 / 100
Expansion Score
Developing
Stages6Exploring25Investing1Landing
67 signals · Last 90 days

Global expansion

Live
MexicoUnited StatesMalaysia
Stages
ExploringInvestingLandingOperating
+29more marketsLocked
3 of 32 shown

Unlock the market timeline & signal feed

Activity pulse

New Partnerships activity — 1 fresh signal just appeared.

Last 90 days
Hiring
84↑ +63%
Hiring
Marketing & PR
0
No activity
Product & Tech
0
No activity
+2more categoriesLocked
3 of 5 shown

Market entry timeline

The order this company entered each market — oldest to newest

1
🇲🇽Mexico1st market entered · 2022Advancing
Investing
67 signalsInvesting stage
2
🇺🇸United States2nd market entered · 2023Advancing
Investing
62 signalsInvesting stage
3
🇲🇾Malaysia3rd market entered · 2024Advancing
Investing
60 signalsInvesting stage
+29more marketsLocked
3 of 32 shown
Current stageLandingSetting up on the ground
Confidence39%Low
Tracking since2022first signal

Recent signals

Headcount scaling🇺🇸 United States2d ago

33 active postings

Headcount scaling🇬🇧 United Kingdom2d ago

15 active postings

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Good to know

Frequently Asked Questions Regarding PUMA Group

Quick answers about PUMA Group's business, markets, and growth signals.

PUMA is one of the world’s leading sports brands, designing, developing, and selling footwear, apparel and accessories. Founded in 1948, PUMA helps the world’s best athletes and teams perform at their best with its innovative products. Known for its iconic cat logo and the Formstrip, the company offers performance products in categories such as Football, Running and Training. Its Sportstyle collections are rooted in sports and inspire consumers by celebrating sports culture. With its long history and strong heritage, PUMA is proud of having one of the strongest archives in the industry, with many iconic products such as the Suede and the Speedcat. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in over 120 countries, employs more than 20,000 people and is headquartered in Herzogenaurach/Germany. For more information, please visit https://about.puma.com.

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