pubrio
Dataxu logo

Dataxu

Public
+1
roku.com
Advertising Services22 employeesFounded 2009🇺🇸 United States

In 2009, dataxu® was founded on the premise that data science could help make marketing better. Not just more efficient for agencies or more profitable for brands, but also more personalized and more engaging for consumers. dataxu is now part of Roku. Visit advertising.roku.com for more information. Our vision of helping marketers truly understand how marketing investments cause sales and profitable customer relationships is now a reality. And we’re proud to say that the world’s top agencies and brands partner with us to deliver real results and prove how marketing impacts the business. Today, dataxu® helps marketing professionals use data to improve their advertising. Our software empowers you to connect with real people across all channels, including TV, capturing consumers’ attention when and where it matters most. With 14 offices around the world, we’re here to help power your business forward. Discover what you + our software can do at www.dataxu.com.

Founded
2009
Employees
22
Industry
Advertising Services
Company type
Public Company
Stock
nasdaq: ROKU
Headquarters
🇺🇸Boston, MA (+6)
Specialties
Information Technology & ServicesEntertainmentConsumer ElectronicsAdvertising Services
3 / 4
Active markets
China · Hong Kong SAR China · Mexico
0
New markets
Low
Confidence
mostly early signals
+100%
Momentum
vs prior period
10 / 100
Expansion Score
Early
Stages4Exploring
5 signals · Last 90 days

Global expansion

Live
ChinaHong Kong SAR ChinaMexico
Stages
ExploringInvestingLandingOperating
+1more marketsLocked
3 of 4 shown

Unlock the market timeline & signal feed

Activity pulse

New Product & Tech activity — 1 fresh signal just appeared.

Last 90 days
Hiring
0
No activity
Marketing & PR
0
No activity
Product & Tech
1New
Product launch
+2more categoriesLocked
3 of 5 shown

Market entry timeline

The order this company entered each market — oldest to newest

1
🇨🇳China1st market entered · 2025Advancing
Exploring
3 signalsExploring stage
2
🇭🇰Hong Kong SAR China2nd market entered · 2025Advancing
Exploring
3 signalsExploring stage
3
🇲🇽Mexico3rd market entered · 2025Advancing
Exploring
3 signalsExploring stage
+1more marketsLocked
3 of 4 shown
Current stageExploringTesting the waters
Confidence39%Low
Tracking since2025first signal

Recent signals

Product launch🇨🇦 Canada2w ago

Aurzen Launches First Portable Roku TV Projector

Partnership🇭🇰 Hong Kong SAR Chinalast mo.

TCL Electronics Partners with Sony

Sign up to see the full signal feed

Good to know

Frequently Asked Questions Regarding Dataxu

Quick answers about Dataxu's business, markets, and growth signals.

In 2009, dataxu® was founded on the premise that data science could help make marketing better. Not just more efficient for agencies or more profitable for brands, but also more personalized and more engaging for consumers. dataxu is now part of Roku. Visit advertising.roku.com for more information. Our vision of helping marketers truly understand how marketing investments cause sales and profitable customer relationships is now a reality. And we’re proud to say that the world’s top agencies and brands partner with us to deliver real results and prove how marketing impacts the business. Today, dataxu® helps marketing professionals use data to improve their advertising. Our software empowers you to connect with real people across all channels, including TV, capturing consumers’ attention when and where it matters most. With 14 offices around the world, we’re here to help power your business forward. Discover what you + our software can do at www.dataxu.com.

Start your journey today

Start with the platform — or start with a conversation

Use Pubrio on your own, or let our team help you with research, lead generation, or data integration.

Start Journey Image
pubrio

Pubrio glocalizes business, people, and intent data from 50+ local sources into one global graph, giving AI and revenue teams full‑market visibility.​

© 2026 Pubrio. All rights reserved.