pubrio
BMW Group logo

BMW Group

+2
bmw.com
Automotive55,000+ employeesFounded 1916🇩🇪 Germany

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world's leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries. In 2022, the BMW Group sold nearly 2.4 million passenger vehicles and more than 202,000 motorcycles worldwide. The profit before tax in the financial year 2022 was € 23.5 billion on revenues amounting to € 142.6 billion. As of 31 December 2022, the BMW Group had a workforce of 149,475 employees. The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.

Founded
1916
Employees
55,000+
Industry
Automotive
Stock
fra: BMW
Headquarters
🇩🇪Petuelring 130, Munich, 80788, De
Specialties
AutomotiveSustainabilityTechnology
38 / 42
Active markets
Austria · South Korea · Belgium
0
New markets
Medium
Confidence
3 high-confidence
-88%
Momentum
vs prior period
49 / 100
Expansion Score
Strong
Stages19Exploring7Investing13Landing3Operating
190 signals · Last 90 days

Global expansion

Live
AustriaSouth KoreaBelgium
Stages
ExploringInvestingLandingOperating
+39more marketsLocked
3 of 42 shown

Unlock the market timeline & signal feed

Activity pulse

New Partnerships activity — 2 fresh signals just appeared.

Last 90 days
Hiring
17↑ +43%
Hiring
Marketing & PR
221Ended
Advertising
Product & Tech
8↑ +600%
Product launch
+2more categoriesLocked
3 of 5 shown

Market entry timeline

The order this company entered each market — oldest to newest

1
🇦🇹Austria1st market entered · 2021Advancing
Landing
46 signalsLanding stage
2
🇰🇷South Korea2nd market entered · 2022Advancing
Landing
42 signalsLanding stage
3
🇧🇪Belgium3rd market entered · 2025Advancing
Investing
40 signalsInvesting stage
+39more marketsLocked
3 of 42 shown
Current stageOperatingFully operational
Confidence50%Medium
Tracking since2021first signal

Recent signals

Headcount scaling🇭🇺 Hungary3d ago

28 active postings

Headcount scaling🇦🇹 Austrialast wk.

32 active postings

Sign up to see the full signal feed

Good to know

Frequently Asked Questions Regarding BMW Group

Quick answers about BMW Group's business, markets, and growth signals.

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world's leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries. In 2022, the BMW Group sold nearly 2.4 million passenger vehicles and more than 202,000 motorcycles worldwide. The profit before tax in the financial year 2022 was € 23.5 billion on revenues amounting to € 142.6 billion. As of 31 December 2022, the BMW Group had a workforce of 149,475 employees. The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.

Start your journey today

Start with the platform — or start with a conversation

Use Pubrio on your own, or let our team help you with research, lead generation, or data integration.

Start Journey Image
pubrio

Pubrio glocalizes business, people, and intent data from 50+ local sources into one global graph, giving AI and revenue teams full‑market visibility.​

© 2026 Pubrio. All rights reserved.