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Mattel, Inc. logo

Mattel, Inc.

Public
+2
mattel.com
Manufacturing11,900+ employeesFounded 1945🇺🇸 United States

We empower generations to explore the wonder of childhood and reach their full potential. We treat play as if the future depends on it — because it does. Play is our language, and we speak to our consumers authentically by representing the world as they see and imagine it. Mattel is a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Mattel is recognized as a Great Place to Work™ and as one of Fast Company’s Best Workplaces for Innovators.

Founded
1945
Employees
11,900+
Industry
Manufacturing
Company type
Public Company
Stock
nasdaq: MAT
Headquarters
🇺🇸El Segundo, California
Specialties
Mechanical Or Industrial EngineeringConsumer GoodsEntertainmentManufacturingToys And Games
13 / 25
Active markets
Canada · Mexico · Malaysia
1
New markets
Romania
Low
Confidence
mostly early signals
+69%
Momentum
vs prior period
33 / 100
Expansion Score
Developing
Stages8Exploring15Investing2Landing
35 signals · Last 90 days

Global expansion

Live
CanadaMexicoMalaysia
Stages
ExploringInvestingLandingOperating
+22more marketsLocked
3 of 25 shown

Unlock the market timeline & signal feed

Activity pulse

40 signals in the last 90 days.

Last 90 days
Hiring
40↑ +108%
Hiring
Marketing & PR
0
No activity
Product & Tech
0
No activity
+2more categoriesLocked
3 of 5 shown

Market entry timeline

The order this company entered each market — oldest to newest

1
🇨🇦Canada1st market entered · 2024Advancing
Investing
18 signalsInvesting stage
2
🇲🇽Mexico2nd market entered · 2024Advancing
Investing
17 signalsInvesting stage
3
🇲🇾Malaysia3rd market entered · 2025Advancing
Investing
17 signalsInvesting stage
+22more marketsLocked
3 of 25 shown
Current stageLandingSetting up on the ground
Confidence40%Low
Tracking since2024first signal

Recent signals

Headcount scaling🇮🇳 India4d ago

30 active postings

Hiring🇻🇳 Vietnam6d ago

Quality Engineer II

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Good to know

Frequently Asked Questions Regarding Mattel, Inc.

Quick answers about Mattel, Inc.'s business, markets, and growth signals.

We empower generations to explore the wonder of childhood and reach their full potential. We treat play as if the future depends on it — because it does. Play is our language, and we speak to our consumers authentically by representing the world as they see and imagine it. Mattel is a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Mattel is recognized as a Great Place to Work™ and as one of Fast Company’s Best Workplaces for Innovators.

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