HERA offers a wide range of beauty products including makeup, skincare, and fragrances, designed to enhance natural beauty and provide a radiant, youthful appearance. With a focus on innovation and quality, HERA products are crafted to meet the diverse needs of beauty enthusiasts, ensuring a flawless and confident look.
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Amorepacific Showcases K-Beauty at Hangzhou Event
AmorePacific showcases new beauty products at CIIE
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How HERA's international expansion compares to its competitors
HERAYouBars show relative size across the companies compared.
Columns5| Company | Markets | New markets | Momentum | Activity | Expansion score |
|---|---|---|---|---|---|
 HERAYou | 1 | 0 | +100% | 1 | 9 |
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Amorepacific opened AMORE YONGSAN flagship store in Seoul, featuring customized cosmetics, AI skin diagnostics, and multi-brand K-Beauty experiences aligned with 'Create New Beauty' vision.
Hera launches 'Sensual Lip Custom Match' service at Amore Seongsu store, offering personalized lip products with AI-based color diagnosis.
Amorepacific's Hera brand launches 'Sensual Tinted Shine Stick' in 8 shades, featuring long-lasting shine and color for 12 hours.
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