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Pirelli

Public
+2
pirelli.com
Automotive31,000+ employeesFounded 1872🇮🇹 Italy

Pirelli was founded in Milan in 1872 and today stands as a global brand known for its cutting-edge technology, high-end production excellence and passion for innovation that draws heavily on its Italian roots. With 18 production plants in 12 countries and a commercial presence in over 160, Pirelli has around 30,700 employees and had a turnover of about 5.3 billion euro (in 2021). It is among the world's major producers of tyres and associated services and the only one focused solely on the Consumer tyre market, which includes tyres for cars, motorcycles and bicycles. Pirelli's technological excellence is also nourished by the innovation and competencies derived from sporting competitions, in which it has been active for over 110 years. Currently, the Company participates in over 350 car and motorcycle sport events and, since 2011, it has been the exclusive tyre supplier to the Formula 1© World Championship and will be the sole Global Tyre Partner until 2024. All of this has grown from a strong commitment to Research and Development based on an "Open Innovation" model. In 2021, Pirelli's investment in R&D equaled around 6% of its revenues from High Value products, one of the highest levels among the world's major tyre producers. Pirelli boasts around 2,000 people engaged in R&D, located at its Milan headquarters and 12 local technology centres, and a portfolio of more than 6,700 patents. The Pirelli brand is an international icon standing for technology, tastefulness and Italian excellence, synonymous with safety and reliability. Represented by the unmistakable "long P" logo for more than a century, the Pirelli name is associated with exclusivity, luxury and innovation, strengthening its distinctive position as a supplier to luxury car manufacturers. Pirelli continually enhances the reputation and strength of the brand through its involvement in motorsport events and competitions, cultural and artistic projects and initiatives benefitting local communities.

Founded
1872
Employees
31,000+
Industry
Automotive
Company type
Public Company
Stock
mil: PIRC.MI
Headquarters
🇮🇹Viale Piero E Alberto Pirelli 25, Milano, Mi 20126, It (+27)
Specialties
AutomotiveManufacturingTransportation
6 / 11
Active markets
Germany · France · Mexico
1
New markets
Bahrain
Low
Confidence
mostly early signals
-50%
Momentum
vs prior period
28 / 100
Expansion Score
Developing
Stages6Exploring5Investing
6 signals · Last 90 days

Global expansion

Live
GermanyFranceMexico
Stages
ExploringInvestingLandingOperating
+8more marketsLocked
3 of 11 shown

Unlock the market timeline & signal feed

Activity pulse

New Hiring activity — 3 fresh signals just appeared.

Last 90 days
Hiring
3New
Hiring
Marketing & PR
0
No activity
Product & Tech
4Ended
Product launch
+2more categoriesLocked
3 of 5 shown

Market entry timeline

The order this company entered each market — oldest to newest

1
🇩🇪Germany1st market entered · 2021Advancing
Investing
27 signalsInvesting stage
2
🇫🇷France2nd market entered · 2025Advancing
Investing
21 signalsInvesting stage
3
🇲🇽Mexico3rd market entered · 2025Advancing
Investing
8 signalsInvesting stage
+8more marketsLocked
3 of 11 shown
Current stageInvestingCommitting resources
Confidence39%Low
Tracking since2021first signal

Recent signals

Headcount scaling🇩🇪 Germanylast wk.

13 active postings

Hiring🇩🇪 Germanylast mo.

Praktikum Marketing Car

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Good to know

Frequently Asked Questions Regarding Pirelli

Quick answers about Pirelli's business, markets, and growth signals.

Pirelli was founded in Milan in 1872 and today stands as a global brand known for its cutting-edge technology, high-end production excellence and passion for innovation that draws heavily on its Italian roots. With 18 production plants in 12 countries and a commercial presence in over 160, Pirelli has around 30,700 employees and had a turnover of about 5.3 billion euro (in 2021). It is among the world's major producers of tyres and associated services and the only one focused solely on the Consumer tyre market, which includes tyres for cars, motorcycles and bicycles. Pirelli's technological excellence is also nourished by the innovation and competencies derived from sporting competitions, in which it has been active for over 110 years. Currently, the Company participates in over 350 car and motorcycle sport events and, since 2011, it has been the exclusive tyre supplier to the Formula 1© World Championship and will be the sole Global Tyre Partner until 2024. All of this has grown from a strong commitment to Research and Development based on an "Open Innovation" model. In 2021, Pirelli's investment in R&D equaled around 6% of its revenues from High Value products, one of the highest levels among the world's major tyre producers. Pirelli boasts around 2,000 people engaged in R&D, located at its Milan headquarters and 12 local technology centres, and a portfolio of more than 6,700 patents. The Pirelli brand is an international icon standing for technology, tastefulness and Italian excellence, synonymous with safety and reliability. Represented by the unmistakable "long P" logo for more than a century, the Pirelli name is associated with exclusivity, luxury and innovation, strengthening its distinctive position as a supplier to luxury car manufacturers. Pirelli continually enhances the reputation and strength of the brand through its involvement in motorsport events and competitions, cultural and artistic projects and initiatives benefitting local communities.

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