PepsiCo

11%. That’s the percentage of farm managers in Europe who are under 40.When fewer young people enter agriculture, the pressure on rural livelihoods, climate resilience and long-term food security only grows.That’s why the launch of #FutureHarvest matters. Supported by the PepsiCo Foundation and implemented with EIT Food, the initiative will reach around 900 emerging farmers across France, Spain, the Netherlands, Poland and Türkiye with practical skills, innovation and strong peer networks.Becaus ...

At the heart of Gatorade’s new campaign, ‘Trust What’s Inside’ is a simple idea: athletes trust what works.In #football, that trust is built over time through sweat, repetition and preparation, but also through the science that supports their performance along the way.For decades, #Gatorade has earned its place in the game through hydration, electrolytes and sports science trusted by athletes at every level. Now, with Gatorade’s world-class football roster Vinícius Júnior, Julián Álvarez, Gilber ...

Can there ever be too much football talk? At #Pepsi, we do not think so. #Football has always gone beyond what happens on the pitch during the 90 minutes. It lives in the conversations, rituals, rivalries and traditions that bring fans together every day, across communities, markets and generations.With Pepsi Football Nation, we are celebrating that culture alongside Sir David Beckham, Mo Salah, Vini Jr., Alexia Putellas, Florian Wirtz and Lauren James, with a cameo from Chef Gordon Ramsay. Toge ...