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Genesis

Public
genesis.com
Automotive600+ employeesFounded 1992🇰🇷 South Korea

Welcome to Genesis, a global luxury automotive brand that delivers the highest standards of performance, design, safety, and innovation while looking towards a more sustainable future. As our name implies, Genesis embraces creation. We believe that every drive deserves to be a discovery. We strive to create the finest automobiles and related products and services for connoisseurs around the world, and to make a positive difference to our customers’ lives. Genesis designs customer experiences that go beyond products, embodying audacious, progressive, and distinctly Korean characteristics within our unique “Athletic Elegance” design identity. With a growing range of luxury models—including the G90, G80, G70, GV60, GV70, and GV80—Genesis aims to lead the age of electrification by focusing on a dual electrification strategy involving fuel-cell and battery EVs, starting with our G80 and GV60 electric models. We have stated our commitment to becoming a 100% zero emission vehicle brand by 2030 and to pursuing carbon neutrality by 2035. Since our initial launch in Korea, Genesis has emerged in key global markets including North America, Europe, China, Australia, Russia, and the Middle East, establishing a strong relationship with customers around the world.

Founded
1992
Employees
600+
Industry
Automotive
Company type
Public Company
Headquarters
🇰🇷Seoul, Seoul
Specialties
DesignAutomotiveLuxury Goods & Jewelry
3 / 8
Active markets
United States · Germany · Georgia
0
New markets
Medium
Confidence
mostly early signals
-50%
Momentum
vs prior period
47 / 100
Expansion Score
Strong
Stages2Exploring3Investing3Landing
3 signals · Last 90 days

Global expansion

Live
United StatesGermanyGeorgia
Stages
ExploringInvestingLandingOperating
+5more marketsLocked
3 of 8 shown

Unlock the market timeline & signal feed

Activity pulse

3 signals in the last 90 days.

Last 90 days
Hiring
3-50%
Hiring
Marketing & PR
0
No activity
Product & Tech
0
No activity
+2more categoriesLocked
3 of 5 shown

Market entry timeline

The order this company entered each market — oldest to newest

1
🇺🇸United States1st market entered · 2022Advancing
Landing
14 signalsLanding stage
2
🇬🇪Georgia2nd market entered · 2022Advancing
Landing
5 signalsLanding stage
3
🇩🇪Germany3rd market entered · 2023Advancing
Investing
9 signalsInvesting stage
+5more marketsLocked
3 of 8 shown
Current stageLandingSetting up on the ground
Confidence44%Medium
Tracking since2022first signal

Recent signals

Hiring🇦🇺 Australialast mo.

Sales Operations Specialist

Hiring🇦🇪 United Arab Emirates2mo ago

Senior Service Manager

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Good to know

Frequently Asked Questions Regarding Genesis

Quick answers about Genesis's business, markets, and growth signals.

Welcome to Genesis, a global luxury automotive brand that delivers the highest standards of performance, design, safety, and innovation while looking towards a more sustainable future. As our name implies, Genesis embraces creation. We believe that every drive deserves to be a discovery. We strive to create the finest automobiles and related products and services for connoisseurs around the world, and to make a positive difference to our customers’ lives. Genesis designs customer experiences that go beyond products, embodying audacious, progressive, and distinctly Korean characteristics within our unique “Athletic Elegance” design identity. With a growing range of luxury models—including the G90, G80, G70, GV60, GV70, and GV80—Genesis aims to lead the age of electrification by focusing on a dual electrification strategy involving fuel-cell and battery EVs, starting with our G80 and GV60 electric models. We have stated our commitment to becoming a 100% zero emission vehicle brand by 2030 and to pursuing carbon neutrality by 2035. Since our initial launch in Korea, Genesis has emerged in key global markets including North America, Europe, China, Australia, Russia, and the Middle East, establishing a strong relationship with customers around the world.

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