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Burberry

Public
+2
burberry.com
Retail Luxury Goods And Jewelry9,000+ employeesFounded 1856🇬🇧 United Kingdom

Born from innovation, Burberry is a global luxury brand with a rich British heritage. Now celebrating our 170th year, we continue to build on the pioneering spirit that has defined us since 1856. Founded by Thomas Burberry, our brand is underpinned by a passion for the outdoors. Thomas Burberry invented the innovative rain-ready fabric gabardine to protect explorers from the elements. In doing so, he created the foundation for the iconic Burberry trench coat, which remains core to the business even today. Guided by our history of exploration and our shared belief that ‘creativity opens spaces’, our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. As a values-driven brand, we are committed to creating the next generation of sustainable luxury and believe that diversity, equity and inclusion are essential to fulfilling our purpose. Fostering an inclusive culture where differences are valued and embraced enables us to be more creative, engaged and make a more meaningful contribution to the world around us. To discover more about our brand values, visit Burberryplc.com

Founded
1856
Employees
9,000+
Industry
Retail Luxury Goods And Jewelry
Company type
Public Company
Stock
BRBY
Headquarters
🇬🇧London
Specialties
RetailApparel & FashionLuxury Goods & JewelryRetail Luxury Goods And Jewelry
7 / 20
Active markets
China · South Korea · Thailand
1
New markets
Brazil
Medium
Confidence
mostly early signals
+67%
Momentum
vs prior period
38 / 100
Expansion Score
Developing
Stages5Exploring13Investing2Landing
8 signals · Last 90 days

Global expansion

Live
ChinaSouth KoreaThailand
Stages
ExploringInvestingLandingOperating
+17more marketsLocked
3 of 20 shown

Unlock the market timeline & signal feed

Activity pulse

New Product & Tech activity — 2 fresh signals just appeared.

Last 90 days
Hiring
6
Hiring
Marketing & PR
0
No activity
Product & Tech
2New
Product launch
+2more categoriesLocked
3 of 5 shown

Market entry timeline

The order this company entered each market — oldest to newest

1
🇰🇷South Korea1st market entered · 2022Advancing
Investing
19 signalsInvesting stage
2
🇹🇭Thailand2nd market entered · 2025Advancing
Investing
13 signalsInvesting stage
3
🇨🇳China3rd market entered · 2025Advancing
Landing
20 signalsLanding stage
+17more marketsLocked
3 of 20 shown
Current stageLandingSetting up on the ground
Confidence42%Medium
Tracking since2022first signal

Recent signals

Product launch🇨🇳 Chinalast wk.

Burberry Launches China Outdoor Expedition Series

Product launch🇧🇷 Brazillast wk.

Romeo Beckham Launches Fashion Brand Intra

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Good to know

Frequently Asked Questions Regarding Burberry

Quick answers about Burberry's business, markets, and growth signals.

Born from innovation, Burberry is a global luxury brand with a rich British heritage. Now celebrating our 170th year, we continue to build on the pioneering spirit that has defined us since 1856. Founded by Thomas Burberry, our brand is underpinned by a passion for the outdoors. Thomas Burberry invented the innovative rain-ready fabric gabardine to protect explorers from the elements. In doing so, he created the foundation for the iconic Burberry trench coat, which remains core to the business even today. Guided by our history of exploration and our shared belief that ‘creativity opens spaces’, our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. As a values-driven brand, we are committed to creating the next generation of sustainable luxury and believe that diversity, equity and inclusion are essential to fulfilling our purpose. Fostering an inclusive culture where differences are valued and embraced enables us to be more creative, engaged and make a more meaningful contribution to the world around us. To discover more about our brand values, visit Burberryplc.com

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