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Goop

Privately Held
+3
goop.com
Personal Care Product Manufacturing600+ employeesFounded 2008🇺🇸 United States

goop is a lifestyle platform dedicated to exploration, curation, and groundbreaking conversation. From its award-winning beauty and fashion lines to its expansive editorial lens, goop invites women to embrace the process of becoming, and to discover deep joy in the pursuit of pleasure, beauty, and growth in all phases of life. Gwyneth Paltrow began goop in the fall of 2008 as a weekly newsletter. It has expanded into a beauty, fashion, and food business that’s also known for its products, curation, podcast, TV shows, live events, and retail stores.

Founded
2008
Employees
600+
Industry
Personal Care Product Manufacturing
Company type
Privately Held
Headquarters
🇺🇸Santa Monica, California
Specialties
Health, Wellness & FitnessRetailBeauty And WellnessPersonal Care Product Manufacturing
0 / 2
Active markets
Italy · Australia
0
New markets
Low
Confidence
mostly early signals
0%
Momentum
vs prior period
59 / 100
Expansion Score
Strong
Stages2Landing
No signals · Last 90 days

Global expansion

Live
ItalyAustralia
Stages
ExploringInvestingLandingOperating

Market entry timeline

The order this company entered each market — oldest to newest

1
🇮🇹Italy1st market entered · 2025Advancing
Landing
1 signalLanding stage
2
🇦🇺Australia2nd market entered · 2026Advancing
Landing
1 signalLanding stage
Current stageLandingSetting up on the ground
Confidence35%Low
Tracking since2025first signal

Recent signals

Office lease🇦🇺 Australia4mo ago

Koala Eco expands retail presence and sustainability efforts

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Good to know

Frequently Asked Questions Regarding Goop

Quick answers about Goop's business, markets, and growth signals.

goop is a lifestyle platform dedicated to exploration, curation, and groundbreaking conversation. From its award-winning beauty and fashion lines to its expansive editorial lens, goop invites women to embrace the process of becoming, and to discover deep joy in the pursuit of pleasure, beauty, and growth in all phases of life. Gwyneth Paltrow began goop in the fall of 2008 as a weekly newsletter. It has expanded into a beauty, fashion, and food business that’s also known for its products, curation, podcast, TV shows, live events, and retail stores.

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