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How Salesforce's international expansion compares to its competitors
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Columns5| Company | Markets | New markets | Momentum | Activity | Expansion score |
|---|---|---|---|---|---|
SalesforceYou | 44 | 2 | -84% | 875 | 46 |
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ActiveMoEngage launched Merlin AI Custom Agents, enabling lifecycle marketers to build workflow agents with full visibility and control, integrating with Claude and ChatGPT via MCP server.
Flosum has updated its Backup & Archive solution for Salesforce, introducing legal hold capabilities, flexible retention policies, and faster recovery features to enhance data protection and compliance.
Snowflake's CSTO Mayank Upadhyay emphasizes embedding security within data platforms. The company launched Horizon Guardrails to protect against prompt injection attacks and acquired Natoma for agent identity management.
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