At Circana, we measure and accelerate demand. It’s that simple. We partner with brands to address their toughest business challenges through a combination of our big data, AI data-visualization platform, and deep expertise across more than 25 industries. Our clients count on us to guide them on their next steps, and the steps after that, so they can innovate, meet consumer demand, and grow. Formerly IRI and NPD, we have a combined 100-plus years of history consulting with more than 7,000 of the world’s leading brands and retailers. Our insights on online and in-store purchasing behavior are used by the largest media outlets in the world, including Bloomberg, CNBC, CNN, Financial Times, The New York Times, The Wall Street Journal, USA Today, and others. Count on us to transform complexity into clarity. Learn more at circana.com
We're tracking Circana's market expansion
8 signals in the last 90 days.
How Circana's international expansion compares to its competitors
CircanaYouBars show relative size across the companies compared.
Columns5| Company | Markets | New markets | Momentum | Activity | Expansion score |
|---|---|---|---|---|---|
 CircanaYou | 0 | 0 | — | 0 | 0 |
Data Processing Analyst
View postingSydney, New South Wales, Australia · 2d ago
Account Executive
View postingCape Town, Western Cape, South Africa · 2d ago
Strategic Insights Analyst (Dutch)
View postingUtrecht Area · 5d ago
Liquid Data Go: On the Side that Shapes the Market
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Liquid Data Go: Past Instinct. Past Guesswork.
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EndedGen Z's preference for in-store shopping is reviving malls, with 62% of their purchases made in physical stores, outpacing older shoppers by 10%.
Circana research reveals US gamers buy only two new games annually, despite thousands of releases. A small group of enthusiasts drives industry profits.
China's beverage consumption grew 9% in H1 2025, with alcohol sales up 23%. Food service market reached $385 billion, growing 4% despite economic uncertainties.
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Quick answers about Circana's business, markets, and growth signals.
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